/* V12: visible evidence, explicit scope, shorter repetition, accessible enquiry. */
.header .nav{gap:22px}.work-section{border-bottom:1px solid var(--line);padding:82px 0 86px}.work-section .section-heading{margin-bottom:38px}.work-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:25px}.work-card{min-width:0;border-top:2px solid var(--ink);background:#f1f0e9;padding:27px 26px 19px;display:flex;flex-direction:column}.work-type{font-size:14px;font-weight:700;color:var(--accent);margin-bottom:16px}.work-card h3{font-size:26px;line-height:1.45}.work-region{font-size:15px;margin-top:11px}.work-scope{display:flex;flex-wrap:wrap;gap:7px;margin:22px 0 17px}.work-scope span{font-size:14px;line-height:1.5;border:1px solid #cbd0c4;background:var(--paper);padding:5px 9px}.work-takeaway{font-size:17px;line-height:1.8;margin-bottom:24px;color:var(--ink-soft)}.work-card details{border-top:1px solid #cbd0c4;margin-top:auto}.work-card summary{display:flex;justify-content:space-between;gap:15px;cursor:pointer;font-size:16px;font-weight:650;list-style:none;padding:17px 0 0;min-height:44px}.work-card summary::-webkit-details-marker{display:none}.work-card summary>span{font-size:20px}.work-card details[open] summary>span{transform:rotate(45deg)}.work-card details>p{font-size:16px;line-height:1.85;margin-top:16px;padding-bottom:7px}.evidence-note{font-size:14px;line-height:1.8;margin-top:21px;max-width:950px}.service-detail-link{margin-top:20px}.program-output{padding:17px 0;margin-top:0;border-top:1px solid var(--line);font-size:15px}.program-output b{display:block;font-size:15px;color:var(--ink);margin-bottom:6px}.program-output span{font-size:16px;color:var(--ink-soft)}.featured .program-output{border-color:var(--dark-line)}.featured .program-output b,.featured .program-output span{color:#e5ece3}.program-detail{font-size:16px;text-decoration:underline;text-underline-offset:5px;display:inline-block;padding:9px 0 19px}.start-section{border-bottom:1px solid var(--line)}.start-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px}.start-grid article{border-top:1px solid #acb8ac;padding:20px 0 0}.step-index{font-size:16px;color:var(--accent)}.start-grid h3{font-size:25px;margin:13px 0}.start-grid p{font-size:17px;margin-bottom:18px}.start-grid article>b{display:block;font-size:16px;line-height:1.7;color:var(--ink-soft)}.role-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin-top:42px}.role-grid>div{padding:24px 27px;background:var(--soft);border-left:2px solid #a9b5a8}.role-grid h3{font-size:22px;margin-bottom:8px}.role-grid p{font-size:17px}.scope-note{font-size:15px;margin-top:23px;line-height:1.85}.inline-consult{display:flex;justify-content:space-between;align-items:center;gap:30px;border-top:1px solid var(--line);margin-top:40px;padding-top:28px}.inline-consult b{font-size:23px;letter-spacing:-.035em}.inline-consult p{font-size:17px;margin-top:8px}.inline-consult .button{flex-shrink:0}.ai-flow{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:26px}.ai-flow>div{border-top:1px solid #acb8ac;padding-top:20px}.ai-flow b{display:block;font-size:24px;line-height:1.45;letter-spacing:-.04em}.ai-flow span{display:block;font-size:17px;margin-top:9px;color:var(--muted)}.contact-decision{align-self:center;border-top:1px solid #63796b}.contact-decision>.eyebrow{font-size:16px;margin:22px 0 9px}.contact-decision>a{display:grid;grid-template-columns:25px 1fr 22px;gap:14px;padding:21px 0;border-bottom:1px solid #40534a;align-items:center}.contact-decision>a>span{font-size:14px;color:var(--light-accent)}.contact-decision b{font-size:21px;line-height:1.55;font-weight:650;letter-spacing:-.045em}.contact-decision small{display:block;font-size:16px;color:#c7d2ca;margin-top:6px}.contact-decision i{font-style:normal;font-size:24px}.contact-decision a:hover b{color:var(--light-accent)}.brief-clear{background:transparent;color:#e3e9e4;border:0;border-bottom:1px solid #81968a;font-size:16px;padding:11px 0;min-height:44px}.footer-bottom a{text-decoration:underline;text-underline-offset:3px}.footer-divider{padding:0 3px}.footer-bottom{flex-wrap:wrap}.footer-bottom p:last-child{white-space:normal}
/* Independent service pages with crawlable, genuinely distinct content. */
.page-main{min-height:60vh}.breadcrumbs{display:flex;flex-wrap:wrap;gap:10px;font-size:14px;color:var(--muted);padding-top:28px}.breadcrumbs a{text-decoration:underline;text-underline-offset:3px}.detail-hero{display:grid;grid-template-columns:1.2fr 1fr;gap:55px;align-items:center;padding:45px 0 74px}.detail-hero h1{font-size:clamp(34px,3.75vw,56px);line-height:1.35;margin-bottom:24px}.detail-hero .lead{font-size:20px}.detail-hero .eyebrow{margin-bottom:17px}.detail-photo{position:relative;overflow:hidden}.detail-photo img{width:100%;height:390px;object-fit:cover;object-position:70% 50%}.detail-photo figcaption{font-size:13px;margin-top:9px;color:var(--muted)}.detail-band{background:var(--soft);padding:34px 0}.detail-band>.wrap{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.detail-band b{display:block;font-size:20px}.detail-band p{font-size:17px;margin-top:7px}.detail-section{padding:76px 0}.detail-section h2{font-size:36px;margin-bottom:26px}.detail-intro{max-width:840px;font-size:19px;color:var(--muted);margin-bottom:35px;line-height:1.9}.deliverable-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px}.deliverable{padding:25px 0;border-top:1px solid var(--line)}.deliverable h3{font-size:24px;margin-bottom:12px}.deliverable p{font-size:18px;line-height:1.9}.deliverable .given{color:var(--accent);font-size:16px;margin-top:15px;font-weight:650}.detail-note{padding:24px 27px;margin-top:28px;border-left:2px solid var(--accent);background:var(--soft);font-size:17px}.detail-split{display:grid;grid-template-columns:1fr 1fr;gap:55px}.detail-split h3{font-size:26px;margin-bottom:18px}.detail-split ul{padding-left:23px;margin:0}.detail-split li{font-size:18px;line-height:1.85;margin:10px 0;color:var(--muted)}.detail-links{display:flex;gap:28px;flex-wrap:wrap;margin-top:24px}.detail-contact{padding:70px 0}.detail-contact .wrap{max-width:1120px}.detail-contact h2{font-size:38px;margin-bottom:18px}.detail-contact p{font-size:19px;max-width:800px}.detail-contact .actions{margin-top:26px}.simple-page{max-width:900px;padding:44px 0 80px}.simple-page h1{font-size:42px;line-height:1.4;margin:12px 0 30px}.simple-page h2{font-size:26px;margin:32px 0 13px}.simple-page p{font-size:18px;line-height:1.9}.simple-page a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}.page-footer{border-top:1px solid var(--line);padding:32px 0 48px}.page-footer>.wrap{display:flex;gap:25px;justify-content:space-between;align-items:center;flex-wrap:wrap}.page-footer p{font-size:14px}.page-footer a:not(.brand){font-size:16px;text-decoration:underline;text-underline-offset:4px}
@media(max-width:1199px){.header .nav{gap:17px}.nav>a{font-size:15px}.work-grid{gap:20px}.work-card{padding:23px 20px 17px}.work-card h3{font-size:23px}.contact-decision b{font-size:20px}.start-grid{gap:21px}.detail-hero{gap:35px}.detail-photo img{height:360px}}
@media(max-width:900px){.header .nav{gap:0}.header .nav>a{font-size:18px}.work-section{padding:65px 0}.work-grid{grid-template-columns:1fr;gap:22px}.work-card{display:grid;grid-template-columns:1.1fr 1fr;gap:7px 28px;padding:23px 24px}.work-type{grid-column:1/-1;margin-bottom:5px}.work-card h3{font-size:26px;grid-column:1;grid-row:2}.work-region{grid-column:1;grid-row:3;margin:0}.work-scope{grid-column:2;grid-row:2;align-content:start;margin:0}.work-takeaway{grid-column:2;grid-row:3;margin:0}.work-card details{grid-column:1/-1;margin-top:16px;padding-bottom:0}.work-card summary{padding-top:12px}.start-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.ai-flow{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.inline-consult{align-items:flex-start;flex-direction:column}.role-grid{gap:19px}.detail-hero{grid-template-columns:1fr;gap:32px;padding-bottom:50px}.detail-hero h1{font-size:44px}.detail-photo img{height:310px}.detail-band>.wrap{gap:20px}.detail-band b{font-size:18px}.detail-band p{font-size:16px}.detail-split{gap:32px}.detail-section{padding:60px 0}.detail-section h2{font-size:32px}}
@media(max-width:600px){.work-section{padding:54px 0}.work-section h2{font-size:29px}.work-section .section-heading{gap:20px;margin-bottom:28px}.work-section .lead{font-size:17px}.work-grid{gap:19px}.work-card{display:flex;padding:22px 22px 16px;gap:0}.work-type{font-size:14px;margin-bottom:10px}.work-card h3{font-size:24px}.work-region{font-size:14px;margin-top:8px}.work-scope{margin:17px 0 14px;gap:7px}.work-scope span{font-size:14px;padding:5px 8px}.work-takeaway{font-size:17px;margin-bottom:12px}.work-takeaway br{display:none}.work-card details{margin-top:8px}.work-card summary{font-size:16px}.evidence-note{font-size:13px;margin-top:18px}.program-output{width:100%;padding:15px 0}.program-output b{font-size:15px}.program-output span{font-size:16px}.program-detail{font-size:16px;padding-bottom:17px}.start-section .section-heading{margin-bottom:31px}.start-grid{gap:25px 20px}.start-grid article{padding-top:15px}.start-grid h3{font-size:21px;margin:9px 0}.start-grid p{font-size:16px;line-height:1.85;margin-bottom:14px}.start-grid p br{display:none}.start-grid article>b{font-size:15px}.role-grid{grid-template-columns:1fr;margin-top:28px;gap:15px}.role-grid>div{padding:21px 22px}.role-grid h3{font-size:21px}.role-grid p{font-size:16px}.scope-note{font-size:14px;margin-top:19px}.inline-consult{margin-top:28px;padding-top:26px;gap:22px}.inline-consult b{font-size:23px}.inline-consult .button{width:100%;font-size:16px}.ai-flow{gap:24px 20px}.ai-flow>div{padding-top:15px}.ai-flow b{font-size:21px}.ai-flow span{font-size:16px}.contact-decision{margin-top:7px}.contact-decision>a{padding:19px 0;grid-template-columns:23px 1fr 20px;gap:10px}.contact-decision b{font-size:18px}.contact-decision small{font-size:15px;line-height:1.7}.brief-clear{font-size:16px}.footer-bottom p{line-height:1.9}.breadcrumbs{font-size:13px;padding-top:20px;gap:8px}.detail-hero{padding-top:30px;gap:29px}.detail-hero h1{font-size:34px}.detail-hero .lead{font-size:18px}.detail-hero .actions{gap:15px}.detail-hero .button{font-size:16px}.detail-photo img{height:230px}.detail-photo figcaption{font-size:12px}.detail-band{padding:27px 0}.detail-band>.wrap{grid-template-columns:1fr;gap:18px}.detail-band>.wrap>div{border-bottom:1px solid var(--line);padding-bottom:15px}.detail-band>.wrap>div:last-child{border:0;padding:0}.detail-band b{font-size:19px}.detail-band p{font-size:17px}.detail-section{padding:49px 0}.detail-section h2{font-size:29px;line-height:1.4}.detail-intro{font-size:18px;margin-bottom:26px}.deliverable-grid{grid-template-columns:1fr;gap:9px}.deliverable{padding:23px 0}.deliverable h3{font-size:23px}.deliverable p{font-size:17px}.detail-note{font-size:16px;padding:22px;margin-top:18px}.detail-split{grid-template-columns:1fr;gap:30px}.detail-split h3{font-size:23px}.detail-split li{font-size:17px}.detail-contact{padding:48px 0}.detail-contact h2{font-size:30px}.detail-contact p{font-size:18px}.detail-contact .button{font-size:16px}.detail-links{gap:14px}.simple-page{padding-top:25px}.simple-page h1{font-size:30px}.simple-page h2{font-size:24px}.simple-page p{font-size:17px}.page-footer{padding-bottom:100px}}
@media(prefers-reduced-motion:reduce){.work-card summary>span{transition:none}}
@media print{.work-grid,.start-grid,.deliverable-grid{grid-template-columns:repeat(2,1fr)}.page-footer,.mobile-contact,.actions,.detail-photo,.contact-decision{display:none!important}.detail-hero{display:block;padding:20px 0}.detail-section{padding:20px 0}.work-card{break-inside:avoid}}
/* Main page presents decisions first; detail pages carry the longer explanations. */
.channel-details{margin-top:38px;border-top:1px solid var(--dark-line);border-bottom:1px solid var(--dark-line)}.channel-details>summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:22px;padding:23px 0;cursor:pointer;font-size:20px;font-weight:600;line-height:1.6}.channel-details>summary::-webkit-details-marker{display:none}.channel-details>summary>span{font-size:26px;color:var(--light-accent)}.channel-details[open]>summary>span{transform:rotate(45deg)}.channel-details .channel-section{margin-top:0;padding-top:27px;padding-bottom:30px;border-top:1px solid var(--dark-line)}.activation-grid article{padding-bottom:21px}.activation-grid article h3{margin-bottom:0}.activation-grid+.text-link{margin-top:23px}.influencer-layout .editorial-photo{aspect-ratio:auto;height:430px}.influencer-layout h2{font-size:38px}.influencer-layout .lead{font-size:18px;margin-top:20px}.influencer-layout .criteria-grid{margin-top:24px;gap:19px}.influencer-layout .criteria-grid>div{padding-top:14px}.influencer-layout .criteria-grid b{font-size:18px}.influencer-layout .criteria-grid p{font-size:16px}#influencer.section{padding:75px 0}.ai-compact.section{padding:78px 0}.program-items{width:100%;margin:19px 0 14px}.program-items summary{display:flex;justify-content:space-between;gap:12px;list-style:none;cursor:pointer;padding:12px 0;border-top:1px solid var(--line);font-size:17px;font-weight:650;min-height:44px}.program-items summary::-webkit-details-marker{display:none}.program-items[open] summary>span{transform:rotate(45deg)}.program-items ul{margin:5px 0 12px}.program-items summary>span{font-size:21px}.featured .program-items summary{border-color:var(--dark-line)}.program-output{margin:0 0 8px}.local-collage,.local-collage>img{min-width:0}.local-collage>img{max-width:100%;overflow:hidden}.editorial-photo,.service-photo{min-width:0}
@media(max-width:900px){.influencer-layout .editorial-photo{height:340px}.influencer-layout .editorial-photo img{object-position:center 38%}.program-items{grid-column:1/-1}.program-items ul{width:100%}}
@media(max-width:600px){.channel-details{margin-top:29px}.channel-details>summary{font-size:17px;padding:20px 0;gap:16px}.channel-details .channel-section{padding-top:24px}.activation-grid article{padding-bottom:19px}.activation-grid h3{font-size:19px}.influencer-layout .editorial-photo{height:260px}.influencer-layout h2{font-size:29px}.influencer-layout .lead{font-size:17px}.influencer-layout .criteria-grid b{font-size:17px}.influencer-layout .criteria-grid p{font-size:15px}.influencer-layout .criteria-grid{gap:20px 18px}#influencer.section{padding:55px 0}.ai-compact.section{padding:55px 0}.program-items{margin:17px 0 12px}.program-output{margin-bottom:8px}.program li{font-size:16px}}